ARIEL (LAUNDRY DETERGENT) CONCEPT AD
This is something i came up with on the fly while messing around with photomanipulation in Adobe Photoshop CS6!
The original tagline was "ARIEL: FOR REAL MEN WHO WASH THEIR OWN CLOTHES" but it seemed too long so i stuck with the current one! :)
-Desaturation
-Cropping and Selection p1
-Cropping and Selection p2
-Black BG and faint spotlight from above.
-Added dust particles for dramatic effect.
Initial font p1
-Layer duplication and pin lighting on man
--Layer duplication and pin lighting on baskets.
-typeface change/tagline added.
-typeface change.
-Dodge tool on legs for lighting consistency.
-Smoke for further emphasis on "POWER"
-tagline change 1
-Tagline change 2
-Tagline change 2
-Tagline change 3
FINAL
-Faint laundry shop background for spacial dimension.
-Tagline change 4